Hiring IRR Metrics Social Media 
Steve Blank
MARCH 31, 2014
It’s worth noting that everything from the Internet, to electric cars, genomic sequencing, mobile apps, and social media — were pioneered by startups, not existing companies. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO.
Occam's Razor
OCTOBER 14, 2014
Leaders (company is leaving China, our IPO is next week, 1,800 new stores are being opened in 180 days, our new IRR is 8%). Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. In my case I'm looking at Social Media (boss LOVES social!),
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