Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
Occam's Razor
JUNE 28, 2010
We have more web metrics and data than there are stars in the universe (slight exaggeration!). Wong is the award winning Commerce '77 Teaching Fellow in Marketing at Queen's School of Business (and an awesome speaker, you should hire him for your next event !). Margin times Volume gives you the golden metric Net Income !
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