Should a Startup Spend VC Funding on a Domain Name?
David Teten
MAY 1, 2013
Other non-semantic variables are important as well. A well-named site can thus easily rank 10-20% higher than a poorly named one on a purely non-semantic basis. Names with homophones will cause needless confusion. The best names tend to be short, to use dictionary words, to be devoid of hyphens, and/or to include a numeral.
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