Customer Development Manifesto: Market Type (part 4) « Steve Blank
Steve Blank
SEPTEMBER 10, 2009
A startup in a New Market (enabling customers to do something they never could before,) might be unprofitable for 5 or more years, (hopefully with the traditional hockey stick revenue curve,) while one in an Existing Market might be generating cash in 12-18 months. Even more serious, startups can have radically different cash needs.
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