How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. Did those 30 new SEO pages cause the rise in conversion or was it just noise or something else? ROI is Difficult to Measure.
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