IP Lead Generation Software Development Video 
ConversionXL
MARCH 17, 2021
In 2020 we applied the same approach to two of our customers: idronect (software to manage drone businesses) and Opsfleet (software development company). With Opsfleet, the situation was critical as they provide a commodity service (software development) and have signifcant competition.
ConversionXL
NOVEMBER 3, 2016
What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Videos are great, and often underplayed in the B2B context.
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