Remove IP Remove Metrics Remove Revenue Remove SEM
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Lessons Learned: The lean startup

Startup Lessons Learned

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. Otherwise it's a great idea.

Lean 168
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Dave McClure, “Startup Metrics for Pirates”, [link]. Channel incentives – does your product or proposition extend or replace existing revenue for the channel? What types of revenue streams are there? How many people?

Wiki 316
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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more. Have you thought about how potential IP theft would impact your business?