article thumbnail

The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? Have you thought about how potential IP theft would impact your business? Keep in mind that exit multiples for consumer goods are a lot lower than software on average so the expectations around revenue growth will naturally be higher than your SaaS peers. Will you ship internationally?

article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. Otherwise it's a great idea.

Lean 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Channel incentives – does your product or proposition extend or replace existing revenue for the channel? ——————– Class 6 Feb 8 th Testing Revenue Model. How many people?

Wiki 312
article thumbnail

Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Ping Identity has gone through a top to bottom transformation in marketing over the last year.

B2B 45