article thumbnail

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

This week they broadened the discussion with interviews with the city planner in Mariposa, Texas and the city engineer from Rapid City, South Dakota. Any IP you need to license? What are the key financials metrics for costs in your business model? They worked on understanding their partners. How much money do you need to raise?

article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently.

article thumbnail

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Add events, scripts with custom triggers, dimensions, metrics, details on page views, hits. Shapes the curve of your business.

Agile 90