article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Tools for IP-targeted ads: MRP ; Terminus. It means throwing resources into landing individual accounts, treating them as markets in their own right.

article thumbnail

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. LinkedIn also allows for scheduled content promotion to keep your brand top-of-mind during the long sales cycle. That makes an ABM-only approach risky. But that list may still be too broad.

PPC 131