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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Tools for IP-targeted ads: MRP ; Terminus. It means throwing resources into landing individual accounts, treating them as markets in their own right. Test different channels.