B2B Marketing in 2014: Content + Technology
VC Cafe
JANUARY 20, 2014
A new wave of Israeli marketing technology startups, including Insightera (acquired by Marketo), Kenshoo , Tracx , Oktopost and others are helping CMOs get more bang for their digital buck. The emphasis on technology has changed the perception of the CMO. Content Marketing : Good content is hardly an exotic marketing strategy.
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