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B2B Marketing in 2014: Content + Technology

VC Cafe

A new wave of Israeli marketing technology startups, including Insightera (acquired by Marketo), Kenshoo , Tracx , Oktopost and others are helping CMOs get more bang for their digital buck. The emphasis on technology has changed the perception of the CMO. Content Marketing : Good content is hardly an exotic marketing strategy.

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Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

I found a hidden gem in Israel. The startup is AfterDownload , an eight month old advertising network based in Israel. I was a VP in one of the leading online marketing agencies (best seller in Israel) and am also an attorney, in online related law. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC?

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Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

I found a hidden gem in Israel. The startup is AfterDownload , an eight month old advertising network based in Israel. I was a VP in one of the leading online marketing agencies (best seller in Israel) and am also an attorney, in online related law. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC?

article thumbnail

Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

I found a hidden gem in Israel. The startup is AfterDownload , an eight month old advertising network based in Israel. I was a VP in one of the leading online marketing agencies (best seller in Israel) and am also an attorney, in online related law. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC?