Cracking the Code

NOVEMBER 10, 2009

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

MARCH 6, 2019

Hard-code subtitles to get your message across without the audio. The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. Filesize must be between 75KB and 200 MB.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Day 1: Post hiring ad for lead generation VA. Ideal rates for lead generation research: $4-7/hour.

Curation 42

Curation Lead Generation Technical Review Email 42

ConversionXL

JUNE 2, 2022

Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. A dramatic example of this is a software development agency offering UX and UI services.

PR 120

PR B2B Lean Audience 120