Lead Generation Media Sales Cycle SEM 
Cracking the Code
NOVEMBER 10, 2009
Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Many SaaS providers focus exclusively on narrowly-defined lead generation tactics, and they under-fund efforts to build market visibility. Popular Media: the key to viral marketing.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. What the sheet shows is that each customer is costing you $100 in just lead generation expense. Using low cost inside sales when the touchless conversion is not possible.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
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