Remove Lead Generation Remove Product Name Remove RSS Remove Web
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How to Name Your Startup

www.rocketwatcher.com

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). Then Web 2.0 Trackback URL | Comments RSS Feed.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

You can sign up for email updates, subscribe via RSS or follow me on Twitter. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. If you enjoyed that, you should subscribe!

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