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How to Use Social Media To Drive Sales

ConversionXL

According to Forrester the low numbers could be due to the relatively short measurement period (30 days)and the size of the companies the data is based upon (only large scale e-commerce sites). Lead generation. How many new leads are you getting thanks to your social media efforts? Featured image credit.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns.

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