Lean Matching PR Vertical 
ConversionXL
NOVEMBER 10, 2021
Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships. The other option is to partner with a PR agency.
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
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ConversionXL
NOVEMBER 5, 2020
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. These days, many agencies start as a lean operation. Image source ).
Steve Blank
MAY 21, 2009
The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. If there aren’t any that match your company, create some. You should be brainstorming messages with current and potential customers.
Steve Blank
AUGUST 24, 2009
His wife, about my age, could have been a poster child for the stereotypical California hippie surfer, with politics that matched her style – antiwar, anti government, antiestablishment. Is this behavior an outlier or is it the norm in the PR industry? TechCrunch knows how to create controversy and PR firms are excellent targets.
Steve Blank
JULY 13, 2009
It wasn’t that I didn’t have a smart VP of Marketing who was getting early feedback from customers and screaming that the games didn’t match the hype. It wasn’t that I didn’t know how to listen to customers. I had outsourced customer feedback and ignored the input.
crowdSPRING Blog
DECEMBER 13, 2018
If you have an existing company, you evaluated your core identity in the discovery phase and now have a chance to evolve that identity to better match your current/future vision, mission, and values. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon. Vertical lines draw the eye upward.
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