Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. A great way to find potential licensees is to look for products similar to yours and then to look for the name of the manufacturer.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

crowdSPRING Blog

JULY 13, 2016

In some situations the product or service itself can accomplish these goals, but often it is great brand identity that can make the difference between your first customer or a lost lead. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.

Marketing 48

Marketing Startup Differentiation Naming 48

ConversionXL

JUNE 14, 2021

Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME].

Software Review 158

Software Review Audience Differentiation Framework 158