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How to Create a Compelling Unique Selling Proposition

ConversionXL

The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. Advocates are more likely to agree to an interview due to positive sentiment. It could help us shape the future of [COMPANY/PRODUCT NAME].

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

What product doesn’t function like people wish it would? To find out what people are complaining about, read forums, turn to your social media accounts, and read reviews. It’s usually a one-page description of your idea, with the sole purpose of enticing licensees, buyers, or trade show attendees to get excited about your product.