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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

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Good to Great to Excellent: A Roadmap

www.launch.co

We figured out being in Los Angeles was a huge limitation to our guests, so I started making regular trips to the Valley and getting the best possible guests. SEM, PR, etc) is our weak link and in six months it will -- hopefully -- be our biggest strength. Were not perfect yet, but were close.