27 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
APRIL 29, 2021
When Clare DeNicola and I decided to start a full-service marketing and PR firm 10 years ago, we knew we didn't want to take the usual agency branding route: put our names on the door. My business partner and I had only 2 weeks to come up with a new name and didn't feel that Innovative Tap Solutions had the power to build a brand.
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