From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. We experimented with tap and go technology, both on cards as well as embedded in mobile phones.
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