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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. Smart phones make it easy for customers to manage dozens of these accounts.

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Benefits of Automated Sales Incentives Programs for Higher Productivity

Women Entrepreneurs Can

Customer relationship management (CRM) is a strategic way to manage a company’s interactions with current and potential customers. It also helps to organise information about customers and develop strategies for enhancing customer loyalty and retention.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. Companies also can manage inventory in real-time.

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Knowledge

Occam's Razor

Lack Management Support or Buy-in? Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Seven Skills to Look for in a Web Analytics Manager. Redemption for the Indianapolis Colts at Super Bowl XLI. Six Tips For Improving High Bounce / Low Conversion Web Pages. Embarrass Them! My Friend John.

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