How to Use Social Media To Drive Sales
ConversionXL
JANUARY 30, 2013
Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. You can’t just go and blast your PR all over the place, no one will listen to you, and if no one listens then no one buys. Both found direct conversions to be under 5%. And that’s not good.
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