Excellent Analytics Tips #19: Identify Website Goal [Economic] Values
Occam's Razor
JANUARY 24, 2011
Surely not using horrible metrics like Page Views, right? Same thing with the link to Market Motive, my startup that offers quarterly courses and certification in web analytics, paid search, etc. Now do this: Total revenue divided by number of web_quotes. Let that sink in. Stunning, right? Not through data pukes.
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