Steve Blank

SEPTEMBER 5, 2013

We came to the Lean LaunchPad class wanting to build a mobile/web research management system aimed at helping qualitative researchers better manage the media they captured in the field. Here’s how that happened. We were ready to learn, but pretty confident we would end the journey in the same market space in which we started.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

Brandanew

MAY 6, 2016

Customers can quickly compile information about products and services via their mobile devices. They also expect the rest of the formerly extended sales cycle to shrink to a shorter, more compressed period of time. Perhaps the most significant change formed by the advent of social media is in customer expectations.

Social Media 100

Social Media Curation B2B Sales Cycle 100

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. The result?

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

NOVEMBER 13, 2019

I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. Let me give you an example.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. Let me give you an example.

SEO 49

SEO Hiring PPC Leadership 49