ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Gaetano explained that it markets to problem-aware, solution-seeking people.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take a look at creative SEO agency Rise at Seven’s Twitter feed. Businesses looking to expand their reach online should consider setting up an employee advocacy program. Conclusion.

Social Media 117

Social Media Employee Media Programming 117

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Client retention hinges on relationships—and the people who maintain them. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” Spoiler alert: It all comes down to people.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Client retention hinges on relationships—and the people who maintain them. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” Spoiler alert: It all comes down to people.

SEO 49

SEO Hiring PPC Leadership 49