The Crazy Marketing Campaigns That Actually Worked
YoungUpstarts
MARCH 6, 2015
The stunt went viral, with the app receiving plenty of publicity. For just $100,000, 20 computers and a free website design, the company bought the naming rights to the small Oregon town of Halfway for one year – renaming the town Half.com, becoming the first dotcom city in America. Tommy Hilfiger Corporation.
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