Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company.

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Want to Pull a Viral PR Stunt? Take a Lesson From a Company Best Known for Kosher Wine

Inc Startups

That hasn't stopped the PR campaign from working. Comedian, movie star, and SNL alumnus Adam Sandler hasn't responded to Manischewitz's offer yet--meaning a Passover song to match his Hannukah song isn't confirmed. Public Relations

How Small Business Owners Handle a PR Crisis in the Age of Viral Content

Inc Startups

Even the smallest incident can derail your entire business. Public Relations

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Viral Growth

Launching Tech Ventures

Thursday, February 3, 2011 Viral Growth by Andrew Perlmutter Lean startup theory makes viral growth seem like the simplest piece of building a large-scale business from scratch. Viral growth. pumps in a lot of cash), and viral growth happens.

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9 Ways To Make Your Startup Grow Virally

Vinicius Vacanti

Unless you can afford to buy users, you’ll have to grow virally. Below are 9 ways your start-up can grow virally: Get Your Users to Spread the Word. While this isn’t traditionally thought of as a viral growth strategy, it’s very important.

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Viral Marketing & Advertising Strategies for Social Networks.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. so viral marketing looks fine and the marketing peoples get more of outcome from it.

Web 2.0 Product Management: Optimizing Metrics & Viral Growth (Dan.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Product Management: Optimizing Metrics & Viral Growth at Web 2.0

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

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[Infographic] Secrets To Creating A Viral Infographic

YoungUpstarts

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. That will help it go viral, as controversy sells.

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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Today, I was comparing notes with Ed Baker (one of the gurus of viral growth). We were trying to broaden the conversation beyond just viral customer acquisition.

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Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. If I had to narrow it down to four things PR pros hate to hear, they are: 1. “I’d How can we make a viral video?”. Viral videos just happen.

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How Going Viral Benefits Your Brand in the Long Term

Inc Startups

We researched the long-term effects that PR events like #TheDress have on a site's organic traffic and backlinks

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PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. I think there’s a lot of built-in contempt for PR and marketing among entrepreneurs (especially hacker-flavored entrepreneurs).

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When PR for Your Startup?

Startup Marketing Blog

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 Jan 7th 10 When PR for Your Startup? This post is by Joe Eckert , the most effective PR executive I know (we worked together at LogMeIn). Given my limited PR knowledge, I asked Joe to write this guest post to help you begin your startup’s PR program. – Sean When PR? But the key is that a lot of PR deliverables are no longer just media stories. So, when PR?

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video. Many contributed to this viral effect, both from inside the official campaign and from without.

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How To Up The Antics And Go Viral With Your Next Publicity Campaign

Entrepreneurs-Journey.com by Yaro Starak

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral.

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PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. I think there’s a lot of built-in contempt for PR and marketing among entrepreneurs (especially hacker-flavored entrepreneurs).

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. TIP: As a startup – use PR for link building. Buffered this one for sure, I hope all goes well with your upcoming course for startup PR!

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Do Your Own PR--Like a Pro

Inc Startups

Why pay big money to a PR firm when it''s so easy to get media coverage? And that means doing some of what''s usually called "public relations" or PR. Most entrepreneurs wrongly believe that the best way to get PR is to hire a PR firm.

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Translating Viral YouTube Videos Into Sales

Inc Startups

Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. The Result: The video was an instant viral hit, garnering 1.5

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5 Common Mistakes Made By Content Marketing Beginners

Brandanew

It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that. Or worse still, expecting every single piece to be viral.

How Smart Companies Use PR to Get the Word Out

Inc Startups

It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans. Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. It's called PR. PR masters don't write stories about themselves.

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Going Viral: Lessons From a Joke That Triggered 6,000 Tweets

Inc Startups

You can''t force something to go viral. Talk about going viral. As Michael notes, "While we wrote a blog post about the theme, it went viral thanks largely to the tweet button front and center on GitHub. But you can help it along.

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The Year's Most Memorable PR Stunts

Inc Startups

Here's a look at 10 of the year's craziest PR stunts. Here are the most memorable PR stunts from 2011 — for better or worse. The photo went viral, capturing headlines on CNN and Fox. Is it really true that all press is good press?

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Big PR Splashes: When Do They Make Sense?

Launching Tech Ventures

Saturday, February 12, 2011 Big PR Splashes: When Do They Make Sense? by Charle Alfy A big PR splash never hurts, right? The next question now comes in: At the time of the market launch, should the founders use a big PR splash? Big PR Splashes: When Do They Make Sense?

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3 Reasons Your Marketing Didn't Go Viral (And What to Do About It)

Inc Startups

Make no mistake: Viral marketing doesn''t just happen by accident. Viral marketing: What more could you ask for? The problem you face is that, in raw numbers, virtually no marketing goes viral. Fix your definition of ''viral.'' Viral doesn''t necessarily mean free.

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These guys poked fun at viral headlines. You won’t BELIEVE what happened next

The Next Web

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. It went viral shortly after, but let’s back up. There’s never a guarantee that something will go viral, but there are ways to stack the deck so the chances increase.

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"The element that’s missing the most is that of empathy and understanding. Most PR pros and marketers."

Mark Birch

Most PR pros and marketers act without understanding or build without knowing what the complete experience is of their brand as it exists today. No empathy plus a lack of conviction in their product/company leads to the classic “chicken with its head cut-off” marketing approach as they contort themselves to achieve viral awareness. “The element that’s missing the most is that of empathy and understanding.

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Impact of the recession on SaaS Sales&Marketing pr.

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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time.

How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

It was a viral hit. Every viral marketing campaign needs a good landing page. inspiration Marketing and branding Small business Start ups Uncategorized branding marketing pr small business startup startups StrategyImage credit: Apple.

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How to deal with bad PR « Lightspeed Venture Partners Blog

Lightspeed

Home About Lightspeed Team jump to navigation How to deal with bad PR March 5, 2011 Posted by jeremyliew in PR. trackback The Economist has published a couple of interesting articles about how to deal with bad PR recently. The first suggests that it is better to ignore bad PR than to fight it : …rebuttals are unwise, argue Derek Rucker and David Dubois, of the Kellogg School of Management, and Zakary Tormala, of Stanford business school, three psychologists.

3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

But experienced business owners and marketing/PR experts all agree that such doubts and fears are irrational. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Ninjas are agile, fast, and efficient.

How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

It was a viral hit. Every viral marketing campaign needs a good landing page. inspiration Marketing and branding Small business Start ups Uncategorized branding marketing pr small business startup startups StrategyImage credit: Apple.

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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

It was a viral hit. Every viral marketing campaign needs a good landing page. inspiration Marketing and branding Small business Start ups Uncategorized branding marketing pr small business startup startups StrategyImage credit: Apple.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Virally spread your marketing message by making sure influential local bloggers see your video.

[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. Have you wondered what works (and doesn’t) in Facebook?

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Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. One Direction without autotune. ‘Nuf said.

When social media goes bad: a cautionary tale.

crowdSPRING Blog

Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign.

Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. PR gold.