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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today. The stunt went viral, with the app receiving plenty of publicity. In 2012, the parking reservation app, ParkMe (pictured), targeted the SXSW festival in Austin, Texas to launch an audacious and risky marketing campaign.

Campaign 100
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Marketing/Communications/PR. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Publishing Technology.