ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

www.forentrepreneurs.com

FEBRUARY 2, 2010

For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. Cynthia Mignogna Finance Principal, OpenView Venture Partners www.openviewpartners.com blog comments powered by Disqus « SolidWorks: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.

Seed Stage 48

Seed Stage Business Model B2B Email 48