ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Gaetano explained that it markets to problem-aware, solution-seeking people.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. customer retention ). What is the average customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” These tools got mentions in all of the industry trades, at conferences, in SEO groups, and so on.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” These tools got mentions in all of the industry trades, at conferences, in SEO groups, and so on.

SEO 49

SEO Hiring PPC Leadership 49