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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

SEPTEMBER 8, 2009

Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. My wife just pointed out to me that learning about the time value of money or how to value a company is something that every non-business undergrad should learn how to do.

NPV 337
NPV Chicago Balance Sheet Database 337
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Constructing Pricing Strategy For Subscription Products

ConversionXL

NOVEMBER 25, 2015

Look up the Time Value of Money. In eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49, etc) were reported to boost sales by an average of 24% relative to nearby prices. Some studies suggest consumers perceive a sales price to be better valued when it’s written in a smaller font.

Product 48
Product Retention Revenue Acquisition 48
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