Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Steve Blank
FEBRUARY 23, 2009
This product development diagram had become part of the DNA of Silicon Valley. So much so that after I started teaching I’d ask, “Can anybody recognize this model of startups? Were all startups the same? Were startups failing because of product failures or was there some other failure mode?
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Steve Blank
FEBRUARY 23, 2009
Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.
Up and Running
JUNE 14, 2017
Some believe in the all-in approach to product development: build an advanced app. In both scenarios, it seems that startup venture initiation and idea validation are strictly dependent on the app. The success of a startup is based on the value it provides to its stakeholders. Testing: The approach that makes sense.
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