Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. What is customer development? Just put in your credit card.
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Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
Startup Lessons Learned
MARCH 13, 2009
In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. Dont scale. Great article.
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