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Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to Engineering. Mission Intent – What’s Really Important.

Startup 328
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering. It will cost you your job.” It became [.]

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Click on over and give us a review on iTunes, please! I had the benefit of that sort of ground research, I guess, but also looking at review sites like Good Reads and like Amazon, and, and trying to understand, you know, what works for people and what doesn't. More About Ann Handley: AnnHandley.com. MarketingProfs.com.

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How “Tag Management” Can Improve Site Performance

ConversionXL

Not only do slow downs and page load failures due to javascript errors turn away customers in droves during the time it’s at it’s worst, but if they bounce to a competitor because you’ve lost your window for a good first impression to a major failure, you may lose them (and their potential referral business) forever. It was an utter disaster.