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Many Startups Stumble on International Cultures

Startup Professionals Musings

Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming.

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How can Visual Search Change SEO for E-Commerce?

Duct Tape Marketing

Visual search is also a step forward in creating ease and comfort for the users to search products by images. Usually, a user is required to remember the name or any detail of the product he searches online or has the communication skills to describe it in a word or two. Remove multiple steps in finding products.

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