Remove Revenue Remove Sales Cycle Remove Software Remove Vertical
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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The SMB Guide To CRM In 2019

YoungUpstarts

With CRM revenues at 39.5 billion dollars and growing, leaders are investing in this software to improve customer interactions that lead to sales. The sales-cycle will no longer be filled with fragmented or piecemeal information conducted offline on notepads and whiteboards. Time to Act With Analytics.

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The One-Week Social Selling Action Plan

Duct Tape Marketing

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Which of your client verticals are your champions? Step 2: Determine your targets’ revenue floor and ceiling.

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The Modern Approach To Account Based Marketing

ConversionXL

Compared to selling sophisticated software bundled with professional services to large enterprise companies (Fortune 500) which involves navigating a lot of complexity in the buying cycle. Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software.

IP 98
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. A dramatic example of this is a software development agency offering UX and UI services. For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams.

PR 120
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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts.

Marketing 105