Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Clare Price (03:49): Well, the way that we do it is we've developed six canvases that focus on six core areas of business growth.

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Duct Tape Marketing

MAY 25, 2017

If you’ve spent any time working in administration, management, marketing, or sales for a larger company, then you understand that the mentality there is a totally different beast, in general. Social media: With each passing year, the search engines give more clout to a business’s presence on social media.

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Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. They’re taking patty melt selfies, and they’re calling their mom, and there’s all kinds of social media, and a high school marching band plays. I’ll give you a quick example if I may.

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