ConversionXL

FEBRUARY 3, 2022

Don’t cast your net too far and wide. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Address churn by engaging users. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 30, 2019

The ROI of an existing customer is higher than the ROI of a net new customer. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 101

Retention Metrics Churn Rate Acquisition 101

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

OCTOBER 30, 2019

The ROI of an existing customer is higher than the ROI of a net new customer. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

NOVEMBER 22, 2022

Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. Cost per click: Track ad spending to improve performance Where to track CPC 12. and one at $0.10, the total cost is $0.30.

Metrics 105

Metrics Analytics Marketing Acquisition 105