article thumbnail

Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Social Marketing is the leveraging of the power of social media platforms to reach “like” consumers by understanding the affiliations, likes, wants, and needs—then leveraging their network to attract new customers. Social Marketing.

Channel 165
article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). , that took ten seconds. 5: Leverage onexit online surveys (or Point Of Sale surveys)!

Analytics 116
article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. That's a redirect that goes to amazon and contains my amazon affiliate id.