How To Calculate & Increase Customer Lifetime Value
ConversionXL
MARCH 5, 2014
Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors. At least you’ll have something to benchmark so you can reduce your churn rate later. Cost of Customer Visits (CoCV). Cost of Lead Acquisition (CoLA). Cost of Customer Acquisition (CoCA). image source. image source.
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