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Retooling Marketing in a B2B Company

Venture Chronicles

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45
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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

Beware, however, a loss of control over messaging, increased costs, and poor integration with your other marketing efforts. Investors with annual incomes or a net worth below $100,000 can only invest $2,000 or 5% of their annual income or net worth, whichever is higher. Crowdfunding for startup companies Great news, everyone!