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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Due to the nature of the subscription model, SaaS companies need to focus on certain metrics to ensure profitability. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Implement the right workflows and technologies to gather and process the data.

Founder 71
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The Modern Approach To Account Based Marketing

ConversionXL

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. So what’s the difference between sales and account-based marketing? Dave says it best (who ran ABM at Marketo & Bizible).

IP 98
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SXSW Startups: UbiGro

Austin Startup

UbiQD enabled this innovation with safer, cheaper, and more reliable quantum dot technology that it’s licensing from M.I.T., I truly believe this is the year where quantum dots make a name for themselves in agriculture, and so its about marketing, sales, manufacturing, and generally about traction in the market.