Up and Running

OCTOBER 7, 2019

Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Open opportunities by stage: monitor the number of leads you have at each stage of the sales cycle and how you can best allocate resources to pursue them.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

APRIL 7, 2021

That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based. Borrowing from the example above—with SMB buying cycles, the customer worth is lower & the complexity & requirements aren’t sophisticated. This is where you’ll see more ABM plays.

IP 98

IP Marketing Technical Review Software Review 98

Austin Startup

FEBRUARY 23, 2019

There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level. Is it possible that with this technology, future buildings could attain zero net energy consumption? Achieving net-zero is a lot harder than most people think.

Technical Review 54

Technical Review Startup Harvest .Net 54

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105