Version One Ventures
FEBRUARY 15, 2017
This funding is big news, particularly since 2016 was a weak year for Ed Tech funding. Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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ConversionXL
APRIL 7, 2021
While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. So what’s the difference between sales and account-based marketing? Dave says it best (who ran ABM at Marketo & Bizible).
Where to Play
AUGUST 18, 2020
We usually tend to think of innovation in terms of advanced technologies. Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Time to revenue is low due to short transactional volume and the short sale cycle.
Austin Startup
FEBRUARY 23, 2019
UbiQD enabled this innovation with safer, cheaper, and more reliable quantum dot technology that it’s licensing from M.I.T., I truly believe this is the year where quantum dots make a name for themselves in agriculture, and so its about marketing, sales, manufacturing, and generally about traction in the market.
Up and Running
OCTOBER 7, 2019
Due to the nature of the subscription model, SaaS companies need to focus on certain metrics to ensure profitability. Open opportunities by stage: monitor the number of leads you have at each stage of the sales cycle and how you can best allocate resources to pursue them.
ConversionXL
NOVEMBER 5, 2020
I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. However, as an agency, clients expect you to be knowledgeable about shifts in the market, new technologies, approaches, tactics, and methodologies. For UX agencies, one example is offering technical or UX writing services.
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