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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Here’s an example where United Agencies West split tested email subject lines: Image Source. They’re also two triggers that direct marketers and copywriters have been well aware of for years.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

1995 ; De Lange et al., 1983 ; Burt, 1959 ; Weildon, 1995 ) but these have been soundly criticised on points of methodology. 1995 , Reynolds, 1979 ). 1995 , De Lange ), that shows no difference in legibility between serif and sans serif font on the web. 2001 ; Tullis et al., Lund, 1997, 1998, 1999 ). 1998 , Bernard et al.,