How To Use Priming To Improve UX
ConversionXL
FEBRUARY 16, 2016
Perhaps the most widely known (and hotly debated) priming study was published by John Bargh in 1996. First, page elements can prime user behavior and expectations. The presence of that box, however, primes me to leave the checkout flow and search for a promo code. Prime for prototypicality and expected experience.
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