Scaling is Hard, Case Study: athenahealth
Seeing Both Sides
SEPTEMBER 5, 2012
The company was originally founded in 1997 by Jonathan Bush (1st cousin of George W.) The founding pair realized that they needed to pivot into becoming a software company, and in late 1998, completely shifted their focus to delivering athenaNet, their Web-based medical billing platform, as a cloud-based software service for all doctors.
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