crowdSPRING Blog
MARCH 22, 2018
Rubik designed the puzzle as a teaching device for his architecture students. Lipitor (1997). They took advantage of some new advertising rules that allowed them to market directly to consumers by spending tens of millions on tv ads. The world was obsessed with the Rubik’s Cube. It is now the best-selling toy in history.
ConversionXL
JANUARY 7, 2015
Back in 1997, the Nielsen Norman Group conducted the first study to determine how users read on the web. They concluded that a combination of good information architecture, good page layout, and good writing were critical to converting scanners into readers. In their words, “They don’t.” More recently, the same group analyzed 1.5
ConversionXL
AUGUST 21, 2015
In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. He attributed this characteristic to the architectural work of his childhood home by Joseph Eichler.
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